Our Commitment to Flawless Fit, Now Digital-First.
In order to continue to deliver exceptional custom clothing at the accessible price point we're known for, Black Lapel is now designed to live primarily online.
By separating our digital experience from traditional retail operations, BlackLapel.com can focus on what matters most to our clients: premium fabrics, precise fit technology, excellent service, and expert craftsmanship, all without the added costs that come with operating luxury storefronts.
- BlackLapel.com delivers exceptional value and precision, online
- Showrooms serve clients who prefer an ultra-high-touch, luxury retail experience
Different paths. Same commitment to fit.
However, if you're still set on coming in for a measurement appointment, see if we're in your city and request an appointment below.
Search Our Cities with Custom Partners
More On the Change to Digital-First:
Why doesn’t Black Lapel operate its own showrooms anymore?
Black Lapel has transitioned to a digital-first model so we can deliver better pricing, broader fabric access, and a more consistent, better-serviced custom experience online. Our former showrooms were rebranded and merged into a separate luxury retail business, allowing Black Lapel to focus entirely on what we do best: accessible, high-quality custom clothing without retail overhead.
Is shopping online really as accurate as visiting a showroom?
Our detailed sizing survey, proprietary fit algorithm, and alteration and remake process deliver results that are just as accurate as an in-person fitting, without the appointment, commute, or pressure of a retail environment. Online also allows us to review your fit holistically, rather than relying on a single in-store moment.
What are the benefits of ordering online instead of visiting a showroom?
Ordering online means:
- Better prices without retail markup
- Loyalty rewards that reduce the cost of future orders
- Wider access to fabrics and styles
- Faster, more flexible ordering
- The same meticulous fit process, backed by alterations or remakes
Simply put, shopping online is the easiest and most affordable way to get exceptional custom clothing.
Can I still visit a showroom if I want an in-person fitting?
Yes, if an in-person fitting is a must, we can arrange one through our luxury showroom partners, now operating in over 25 cities.
That said, these locations are fit-only environments and are designed for a different type of experience. Products, pricing, and fabric availability will differ, and all ordering decisions still happen online. For most clients, the online process is faster, clearer, and delivers better value.
Why is pricing different between BlackLapel.com and Showrooms?
Showrooms operate as a separate luxury business with higher service costs and pricing structures. By contrast, BlackLapel.com is intentionally designed to keep custom clothing accessibly priced by eliminating retail overhead and focusing on efficiency, technology, and craftsmanship.
That’s why most clients choose to shop online: it’s the best balance of quality, value, and convenience.
Who should consider a showroom fitting?
Showrooms are best for clients who strongly prefer an in-person experience, regardless of higher costs or limited flexibility.
For everyone else, shopping online is simpler, more affordable, and just as precise, making it the preferred choice for the vast majority of Black Lapel clients.